CAS

Founded in 1985 in Kaiserslautern, Germany, CAS was created to serve the Consumer Products (CP) industry and is dedicated to delivering solutions that bring measurable value to the industry’s largest manufacturers and Brand owners.

The Challenge

Create a website and launch video that positions CAS as the dedicated global leader in CP enterprise software. Through its CAS 8 software — featuring easy integration into existing ERP systems and mobility on all levels — CAS brings measurable value to global, tier one CP organizations as evidenced by increased product sales, increased profits and greater differentiation in the marketplace.

Communications needed to feel forward thinking, agile, dynamic, relevant, aware, and sharp.

The Solution

Built on top of Microsoft SharePoint, the new site features three interactive videos and a nifty coverflow layout for Customer case studies. Additionally the site is deployed in both English and German.

What I Did

I was responsible for interviewing key stakeholders, conducting a brand audit, concepting the site’s functionality and user experience, and creating all site messaging and content. I wrote and directed the launch video (above).

Credits

Website
Interactive Strategist and Content Manager: Sean Biehle
Associate Creative Director: Brandon Blank
Search Engine Optimization: Adam Mueller
Web Developers: Ian Monk, Taylor MacDonald, and Chris Davidowski
Sharepoint Developer: Corey Caldwell
Brand Strategist: Jacqui Killen

Video
Written and directed by Sean Biehle
Edited by Adam Mueller

Gallery

Click an image below to view screenshots or visit the site (opens in new window).

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