Following the acquisitions 4 companies in 5 years, MedData needed a way for its 2,000+ employees to connect with each other and make the transition to their company organization without overburdening everyone's email inbox.
GYANT: Brand Refresh and Website Overhaul
The Challenge
After closing its Series A funding round, digital health company GYANT was looking to refresh its brand to stand out from competitors in their space and relaunch their website to expand on the breadth of their product offering and better be found in search engine results. The existing brand and website had been used to reach consumers and patients around the world for a previous product offering, but now that the company had pivoted to serve hospitals and health systems in the United States, they needed a more B2B-focused approach that would position the company as an expert.
The Solution
Working with an outside agency and developer, we pivoted away from the bright yellow color scheme to a warmer color palette with images of real people in the healthcare setting. The previous website, which was essentially a 1-page scrolling site, was expanded to address the entire solution set, as well as add news, resources, and blog posts.
Results
The new site raised GYANT’s rankings in search engine results and greatly enhanced lead generation efforts. In the first 6 months, marketing qualified leads increased by 300%
What I Did
I helped lead the brand refresh, creation of new content, and development of the new site. I also managed the entire site and addition of new content and landing pages.
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