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Cengage

With the goal to become the leading academics solution provider by 2011, Cengage Learning (formerly Thomson Learning) sought a naming architecture and positioning for their suite of digital solutions that accompanies each text.
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nReach

nReach is collaborative online resource designed for health and human service professionals, educators, and parents in Ohio to connect and communicate challenges, find solutions, and share success stories related to their programs, disciplines, and personal lives.
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P&G–This is Nothing

P&G needed to migrate nearly 140,000 employees from Lotus Notes and Microsoft Office 97 to Microsoft Office 2007. A monumental task for sure, but they also needed to motivate most of these employees to perform the migrations themselves.
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Five Seasons

Consisting of seven sports and fitness clubs in Illinois, Indiana, and Ohio, Five Seasons was looking to make a splash and differentiate themselves from competitor, Lifetime Fitness who was just entering their markets.
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