Following the acquisitions 4 companies in 5 years, MedData needed a way for its 2,000+ employees to connect with each other and make the transition to their company organization without overburdening everyone's email inbox.
Five Seasons
Consisting of seven sports and fitness clubs in Illinois, Indiana, and Ohio, Five Seasons was looking to make a splash and differentiate themselves from competitor, Lifetime Fitness who was just entering their markets.
The Challenge
Five Seasons was looking to position itself as a sports and fitness facility where the entire family can go to exercise, socialize, compete, dine, and relax.
The Solution
Making use of existing equity, we established the 5th season as a passion for doing what you love and showing that there is more to love at Five Seasons.
What I Did
I was responsible for concepting the Live More, Love More tagline and writing all print, TV, and radio.
Credits
Copywriter: Sean Biehle
Art Director: Gregg Meade
The :30 spot won a Regional EMMY Award.
Gallery
Click an image below to enlarge.
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