USGreentech

Artificial turf technology has improved dramatically in the past 20 years. USGreentech, the creators of the innovative turf infill, Envirofill, needed a website to match.

The Challenge

A subsidiary of turf system installer, The Motz Group, USGreentech provides high quality, innovative turf components on a global basis. They needed a website to enhance the company’s overall presence in the market, position them as leaders of innovation in the industry, and feature their sports and landscape architecture products.

The Solution

Built on Drupal, the website is optimized for key search terms and helps deliver a clear message to prospective customers about the unique and cost-effective solutions USGreentech provides to specifiers, dealer networks, and turf installers.

What I Did

I was responsible for content strategy, concepting the site’s functionality and user experience, and crafting all site messaging and content.

Credits

Content Strategy: Sean Biehle
Art Director: Brandon Blank
Web Developers: Jeff Lay, Robb Heddrick

Gallery

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