P&G Elevatorials

A fast-paced series of videos designed to help R&D employees quickly understand some of the more complex stuff that goes on at P&G.

The Challenge

P&G’s was looking to identify a fresh, creative approach for delivering short segments online to introduce a number of R&D efforts, tools, and methods. In contrast to current approaches (documentation, classroom training, or conventional online training), this new series would cover a broad variety of topics.

The Solution

We created a fast-paced series of videos designed to help the viewer get a quick baseline understanding of some of the more complex R&D concepts and make them want to learn more. Living under the brand, Elevatorials, the first videos in the series covered topics like innovation strategy, sustainability, and products research.

What I Did

I was responsible for creating the Elevatorials name, concepting all videos, and writing all scripts.

Credits

Copywriter: Sean Biehle
Art Director: Jennifer Schwab
Video Production: Cincinnati State