i-wireless

i-wireless is a national wireless service provider exclusively sold in the Kroger family of stores (Kroger, Ralphs, Fred Meyer, Food4Less, Fry’s, King Soopers, etc).

The Challenge

i-wireless came to the Creative Department with the goal of having every Kroger retailer in the country selling their phones.

The Solution

With an established brand equity, we began by creating a fully-functional ecommerce site and then created ads and collateral to help establish a distribution channel within Kroger. By pushing the brand with every execution, we helped move i-wireless from selling a few phones a day to hundreds in-store and the website continues to outsell retail outlets. i-wireless has grown to become the largest reseller of Sprint Network services in the country and become part of the Kroger family (Kroger now owns a majority stake in the company).

What I Did

I have helped steward the i-wireless brand for four years — helping craft strategy, concept advertising and site functionality, and write copy for print, outdoor, and site.

Credits

Copywriter: Sean Biehle
Art Director: Brandon Blank
Art Director: Gregg Meade
Web Developer: Robb Hedrick

Gallery

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