Following the acquisitions 4 companies in 5 years, MedData needed a way for its 2,000+ employees to connect with each other and make the transition to their company organization without overburdening everyone's email inbox.
Wordsworth
Wordsworth Communications is a full-service public relations agency who was looking for help “getting the word out” about their 20th anniversary.
The Challenge
The Solution
We created a series of newspaper ads to run in local newspapers and business publications to humorously highlight the power of words and the agency’s expertise. The tagline, “Get your Wordsworth,” was a result of the campaign.
What I Did
Sample copy:
We’re more effective than YOUR MOM will ever be.
Your mother’s been around longer than us, but she’s had to juggle singing your praises with taxi driving and fixing hot meals. At Wordsworth, we do just one thing—public relations—and we’ve been doing it exceedingly well for nearly 20 years. We can’t promise unconditional love, but we can ensure the right people know just how accomplished you are. Kinda like mom on steroids.
Credits
Copywriter: Sean Biehle
Art Director: Gregg Meade