BioEchoes

BioEchoes provides consultation and instruction in the areas of safety management systems, injury prevention and control, ethical leadership, public policy, and bio-inspired design, especially as it pertains to developing safe and equitable products for all people.

The Challenge

As a brand new company, BioEchoes was looking to build awareness of their services offering and effectively position itself as an expert within the legal, corporate, and government communities. Focused on safety, ethical leadership, public policy and bio-inspired design, the Company also wanted to serve as an information resource for citizens, corporations and media outlets and help them better understand the the importance of safe societies.

They asked the Creative Department to create an identity and an online presence that spoke to their brand character as a bold, strong, compassionate truth-seeking guide and partner for positive change.

The Solution

BioEchoes is derived from a simple, yet powerful idea—to see a safer world—so we needed a tagline that communicated how BioEchoes can deliver on this goal. The result: “Greater Insight. Greater Good.” The identity itself consists of three “echoes” that represent the three tiers of BioEchoes’ messaging strategy: Greater safety » Greater good » Greater profits.

The website, built on Drupal, helps presents a clear message to customers and prospective customers that we have a significant opportunity to help create safer societies and a more ethical industry by building on our core values of safety, justice, science, integrity, and transparency.

What I Did

I was responsible for creating the tagline, concepting the site’s functionality and user experience, and crafting all site messaging and content.

Credits

Copywriter: Sean Biehle
Art Director: Jennifer Schwab
Web Developer: Taylor MacDonald

Gallery

Click an image below to view screenshots.

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