P&G–Video Collaboration Studios

P&G was looking to reduce travel expenses company-wide by $100 million in 2007, so they installed high-definition video conferencing rooms in key offices around the globe.

The Challenge

Traveling to meet with partners around the world is seen as a necessity for the leading consumer goods company — nothing can replace face-to-face communication. P&G needed a way to communicate that their new high-def Video Collaboration Studios (VCS) are so crisp and clear, that it seems like you are sitting in the same room with someone who is actually on the other side of the world.

The Solution

Focusing on the idea that travel not only incurs a significant fiscal cost, it can put a serious dent in productivity and the environment, we created a series of posters, direct emails, and desk drops that showed VCS meant less time, less money, and less impact on the planet.

What I Did

I was responsible for concepting the campaign and writing all headlines and copy.

Credits

Copywriter: Sean Biehle
Art Director: Gregg Meade

Gallery

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