Medpace

A therapeutically-focused Clinical Research Organization (CRO), Medpace offers expert end-to-end solutions for every phase of clinical development – from development plan to product approval.

The Challenge

Medpace was seeking to overcome the perception that, due to its size, they only provided Phase II-III trials. They wanted to be seen as a global, full-service CRO.

The Solution

Working with strategist, Jacqui Killen, I interviewed major stakeholders and customers to uncover Medpace’s key points of differentiation. Focusing on their therapeutic areas of expertise—Medpace is the most efficient, cost-effective, and integrated solution for cardiology, metabolism and oncology advancements—we streamlined their messaging to create an easy-to-use website that communicates how Medpace can lead every stage of drug development.

What I Did

I was responsible for interviewing key stakeholders, conducting a brand audit, concepting the site’s functionality and user experience, and creating all site messaging and content.

Credits

Copywriter: Sean Biehle
Art Director: Brandon Blank
Strategist: Jacqui Killen

Gallery

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