Following the acquisitions 4 companies in 5 years, MedData needed a way for its 2,000+ employees to connect with each other and make the transition to their company organization without overburdening everyone's email inbox.
Hudepohl 14K Brewery Run
The 2nd Annual 14K Brewery Run needed a website to attract more runners/drinkers.
The Challenge
Give prospective runners a reason to register.
The Solution
A one-page scrolling website that gave the user all the info they needed to sign up, run, and be rewarded with beer at the Finish Line.
Beautiful day for a run. Get warmed up, Hudians- T-40 minutes til race time! #14kbrewrun #justaddbeervia.me/-5bv21u8
— 14K Brewery Run (@14KBrewRun) September 22, 2012
What I Did
Information architecture, content strategy, and social media support.