MINI Invasion

The Challenge

To promote Mini Takes the States’ visit to Cincinnati in 2006, we created a guerilla ad campaign called MINI Invasion.

The Solution

By saturating the downtown and University of Cincinnati campus with miniature aliens, we directed the curious to a website (MINIinvasion.com) where they could find the best vantage points to view the road rally.

What I Did

I was responsible for creating the campaign, concepting the site’s functionality and user experience, and crafting all site messaging and content.

This effort was awarded a Regional Gold ADDY Award for Non-Traditional Ad Campaign.

Credits

Copywriter: Sean Biehle
Art Directors: Brandon Blank & Jennifer Schwab
Associate Creative Director: Carla Franke

Gallery

00150_MINI Invasion

Image 1 of 6