We needed to craft a new brand identity and positioning and translate them into creative executions for the web, print, business collateral, and a trade show booth.

Qvidian was all about providing sales teams the guidance to win consistently.

We positioned the brand around—The Sales Gamechanger. The concept featured sales people confidently conducting business while sporting some of the “tools of the game” — eye black, taped fingers, cleats, etc.

And the Client liked it, too. In fact, the feedback was unanimously positive. And this winning attitude carried through to the internal launch of the brand, which was celebrated with a tailgate party.