Sean Biehle

GYANT Marketing Director

Saint Louis, MO • 2021-PRESENT

• Marketing director leading marketing team for healthcare artificial intelligence virtual assistant/digital front door company.
• Lead marketing and lead generation strategy, including design, development, strategy and success of website properties, earned and owned digital marketing campaigns, execution of partner marketing programs, development of email nurtures, and strategic approach to enhancing the marketing value GYANT provides.
• Manage >$1 million events, promotional, and advertising budget.
• Partner with Sales, Client Services, Product, Engineering, Medical and HR teams to achieve business objectives.
• Supervise external agency relationships and marketing automation development.

MedData Director of Creative Services

Saint Louis, MO • 2014-2020

• Marketing director in charge of creative marketing team, including writers, designers, and developers, for managed services division of Fortune 1000 healthcare company.
• Lead marketing and lead generation efforts to achieve 1,000% sales growth since 2014.
• Manage >$1 million promotional and advertising budget.
• Lead all communications for multiple acquisitions to achieve organizational objectives, including concept and creation of new Mission, Vision, and Values and development of award-winning company Intranet.
• Lead brand development and maintain ownership of the MedData brand standards and assets.
• Oversee creation of all sales collateral and direct response materials.
• Manage public relations, including press releases, media inquiries, and interviews.
• Manage development of all company websites, social media, and company intranet.
• Direct new service launches, including all digital assets and integrated marketing campaigns.
• Work with Sales, Client Services, Operations, IT, and HR teams to achieve business objectives.
• Supervise external agency relationships and marketing automation development.

Schwadesign Agent of Comprehension

Providence, RI • 2010-2014

• Guided content strategy and brand experience for clients of Providence-based independent network of marketing professionals.
• Developed strategic concepts and content for interactive, print, and broadcast communications.
• Presented creative concepts to executive-level client stakeholders that successfully communicate and sell the creative strategy.
• Researched, wrote, and edited speeches, presentations, and other corporate communications.

The Creative Department Senior Content Strategist

Cincinnati, OH • 2005-2013

• Played key role in increasing agency’s book of business by more than 200% during tenure.
• Guided content strategy and brand experience for clients of Cincinnati advertising agency.
• Researched, wrote, and edited speeches, presentations, and other corporate communications.
• Developed strategic concepts and content for interactive, print, and broadcast communications.
• Presented creative concepts to executive-level client stakeholders that successfully communicated and sold the creative strategy.
• Managed social media campaigns for clients.

Flavorpill Contributing Editor

Chicago, IL • 2004-2006

• Founding writer and editor for daily guide to offbeat cultural events in Chicago.
• Supervised launch of Flavorpill into Chicago market.
• Managed local editorial staff and recruited new writers and designers.

Visanow Marketing Manager

Chicago, IL • 2004-2005

• Managed all marketing and communications for immigration law software as a service (SaaS).
• Wrote press releases, responded to media inquiries, conducted and arranged interviews, and developed relationships with local and national journalists.
• Wrote and edited all sales collateral, direct response materials, and website content.
• Oversaw redesign of company identity and website.

Northwestern University Marketing Manager

Evanston, IL • 2003-2004

• Managed in-house advertising agency, including all marketing & promotions and campaigns for campus clients campaigns/projects, for Big Ten University Student Union.
• Served as Creative Director for all print and direct response materials.
• Redesigned union logo and collateral.

Draft Worldwide Program Manager

Los Angeles, CA • 2001-2002

• Supervised launch of Winston EVO brand into Los Angeles Market for RJ Reynolds.
• Identified, acquired, and developed strategic partnerships with area music and nightclub venues.
• Supervised Market Manager and Field Marketing Staff, and trained staff in conducting consumer intercept program.

Harp Magazine Writer

New York, NY • 2001-2002

• Wrote music reviews for quarterly music publication.

Kozmo.com Marketing Manager

Chicago, IL • 2000-2001

• Supervised launch of Kozmo brand into Chicago market.
• Identified, acquired, and developed strategic relationships with vendors and affiliate partners, including rollout of Starbucks co-branding partnership.
• Identified, executed, and directly managed local promotional opportunities to drive revenue.
• Developed Project Bread, a local food bank delivering to area shelters.

Publicis-Hal Riney Account Executive

Chicago, IL • 1998-2000

• Managed client relationships and developed initiatives for national advertising agency.
• Supervised creative, media, and production development for national brand campaigns.
• Functioned as day-to-day liaison between the client and the creative team.
• Served Del Webb Corporation, Budget Rent-a-Car, and Subway Restaurant accounts.

Frank Magid Associates Media Consulting Associate

Cedar Rapids, IA • 1995-1996

Freelance Film-Video Production

Chicago, IL • 1993-1998

Northwestern University

Bachelors of Science in Speech, 1994 – Major in Radio/TV/Film

American University

Washington Semester Journalism Program Certificate, 1992

Computer Skills

Windows/Mac OSX platforms • Microsoft Office • Adobe Creative Suite • WordPress • Drupal • HTML, PHP, Java

Museum of Contemporary Photography

Founding board member and co-chair for 25th Anniversary Benefit, Lee Friedlander: At Work and Sticks and Stones, which raised $55,000 for Museum educational programs

Leukemia and Lymphoma Society

Raised over $5,000 for research as a participant in Team in Training Memphis in May Triathlon.

Davis Phinney Foundation

Top 5 Individual Fundraiser, Sunflower Revolution.

Freestore Foodbank, Cincinnati

Volunteer

Oyler School, Cincinnati

A.P. Hampton Mentoring Program

United Way

Emerging Leaders’ Society

Secret Cincinnati

Co-founder and Content Strategist.

Bridging Broadway

Co-founder and Advisory Board Member.