The Work

Bockfest

Bockfest was turning 21, but it’s website needed a better ID to attract people of drinking age.

The Challenge

Restructure the information architecture and redesign the website to attract more festival goers.

The Solution

Web surfers don’t want to read. They want to stare at images and video. Simple is better. We shifted the website focus to the individual experience… and the beer… with headline-driven content and beautiful photography.

 

What I Did

Information architecture, content strategy, and social media support.

 

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